Mass Communication is the process of disseminating information through a medium to a large and diverse audience. It is a form of public communication, where the message/information is transmitted electronically or mechanically.
In our day to day lives, we enjoy watching TV programs, Radio talk shows, Movies etc. Many of us go through newspapers, watch news channels and read news on internet entities. All these are forms of mass media!
Mass Media is the ‘medium’ or ‘agent’ through which information/message is disseminated. The whole process of spreading/circulating the information by a person, through a medium (mass media), so that it reaches vast audience is called mass communication.
Mass Communication courses in India:-
There are 3 main formats of mass communication course available in India. They are- Degree programs, Diploma programs and Certificate programs. When it comes to value and usefulness, Degree and Diploma courses are the best ones. I’ll be listing only Degree and Diploma programs here.
BA in Mass Communication– 3 years long undergraduate degree program
BA in Journalism and Mass Communication– 3 years long undergraduate degree program
Bachelor of Mass Media and Journalism– 3 years long undergraduate degree program
Bachelor of Communication and Journalism– 3 years long undergraduate degree program
B.Sc. in Journalism and Mass Communication– 3 years long undergraduate science degree program
B.Sc. in Mass Communication, Journalism and Advertising– 3 years long undergraduate science degree program
BA in Media and Communication– 3 years long undergraduate degree program
BA in Media Studies– 3 years long undergraduate degree program
Bachelor of Mass Media– 3 years long undergraduate degree program
BBA in Mass Communication and Journalism– 3 years long undergraduate management degree program
Diploma in Mass Communication– 1 year long Diploma program
The above mentioned Degree and Diploma courses belong to undergraduate level.
10+2 passed (any stream- Science/Commerce/Arts) from a recognized board is the minimum qualification required to pursue the above mentioned mass communication courses. Some institutes do have a minimum marks criteria (at least 50% aggregate marks in 10+2 subjects) present in eligibility criteria.
Most institutes follow ‘direct admission’ process. Seats are allotted to eligible candidates based on the marks scored by them in board examination (and in some cases state wise entrance tests too). In case of some reputed institutes, they have their own entrance test/qualifying examination, for screening candidates.
PG courses and specializations:-
Pursuing a postgraduate level course definitely adds more skills to a graduate’s skill set. It makes him/her more employable. The same theory is applicable in the field of mass communication. Pursuing a PG course will also help one specialize in a particular discipline within the field of mass communication.
Common PG courses available in front of graduates are:-
MA in Journalism and Mass Communication
M.Sc. in Journalism and Mass Communication
MA in Advertising and Mass Communication
MA in Mass Communication
Master of Mass Media
M.Sc. in Mass Communication
Master of Media Studies
For folks looking for Diploma programs, PG Diploma courses are also available. Other than the traditional PG mass media courses, graduates may also go for management courses. MBA is the best course available at the moment. Relevant MBA specializations such as Media Management, Advertising and Mass Communication will add to the value of a graduate’s CV!
Career prospects and job opportunities:-
Electronic media has dominated the mass communication field for a while now. These days, internet has also emerged as a key player in this sector. Most lucrative job opportunities are associated with these forms of media. TV channels, radio channels and online portals are the best places where one may find a job.
Though print media forms like Newspapers and magazines have been overtaken by the electronic media, they still do enjoy decent consumption. It is safe to say that mass communication graduates may find a job at print media sector too (mostly newspapers and magazines).
Since mass communication is made up of parts like journalism, mass media etc, there are numerous job profiles available within this field. The job that one lands depends upon one’s specialization, to an extent.
Some common job profiles available are:-